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Cebu Media Gallery in Museo Sugbo: what went before its 2010 opening

Old printing presses on display beneath an exhibit panel, Hot affair blows cold

THE only community media gallery in the Philippines is found at the Museo Sugbo on M.J. Cuenco Ave. in Barangay Tejero, Cebu City.

Called the Cebu Journalism and Journalists (CJJ) Gallery, the project was initiated by the Cebu Citizens-Press Council (CCPC) in 2009 after CCPC executive director Pachico Seares sought to put up an exhibit dedicated to Cebu media.

After initial talks between broadcaster Bobby Nalzaro and Seares with Cebu Gov. Gwendolyn Garcia on locating the gallery in the Cebu Provincial Government-owned Museo Sugbo, Seares obtained approval for the project from the CCPC en banc on June 25, 2009. On March 11, 2010, the CCPC en banc approved the memorandum of agreement between the Province of Cebu, represented by Garcia, and the CCPC, represented by its president, Dr. Pureza Oñate, to use space in the Museo Sugbo for the exhibit for 25 years, free of charge. The contract is renewable for another 25 years.

Museo Sugbo building and garden

Museo Sugbo

Eleven days later, the Cebu Provincial Board (PB) approved the resolution authorizing Garcia to sign the MOA for the Province. The resolution was sponsored and co-sponsored by PB members Julian Daan and Agnes Magpale, respectively.

Capitol consultant on heritage affairs Jose Eleazar Bersales helped the CCPC in the design and layout of the gallery, also recommending and securing some of the items in the gallery.

To help fund the acquisition and setting up of some of the items in the exhibit, then congressman Raul del Mar (Cebu City, north district) offered P500,000 from his Priority Development Assistance Fund.

Memorandum of agreement between the Province of Cebu and the Cebu Citizens-Press Council on a CJJ center at Museo Sugbo

Memorandum of agreement between Cebu Province and Cebu Citizens-Press Council.

The CJJ gallery had its soft opening on Aug. 8, 2010 as part of the month-long celebration of the Province’s 441st founding anniversary. More items were added to the gallery for its grand opening on Sept. 24, 2010. 

Collage of the Cebu Media Gallery: old radio microphone, typewriter, portraits and visitors

Inside the CJJ Gallery

https://mycebu.ph/article/cebu-journalism-and-journalists-gallery/



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